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dc.contributor.authorFan, Y-
dc.identifier.citationBrand Strategy, Apr 2005en
dc.description.abstractChina has a long history in commerce and marketing. For many centuries, 'Made in China' was a high quality, prestige label imported exclusively for the royals and the rich. This paper traces the history of Made in China and reports current branding practice in the world’s largest market.en
dc.format.extent49664 bytes-
dc.publisherCentaur Mediaen
dc.subjectMade in Chinaen
dc.subjectChinese brands-
dc.titleMade in Chinaen
dc.typeResearch Paperen
Appears in Collections:Marketing
Brunel Business School Research Papers

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