Collection's Items (Sorted by Submit Date in Descending order): 1 to 50 of 113
| Issue Date | Title | Author(s) |
| 2012 | An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universities | Kaewsurin, Narissara |
| 2010 | The influences of social e-shopping in enhancing young women’s online shopping behaviour | Dennis, C; Morgan, A; Wright, LT; Jayawardhena, C |
| 2011 | An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approach | Asaad, Yousra |
| 2011 | A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interests | Scandelius, C; Cohen, G |
| 2011 | Conceptualising and measuring the influence of corporate image on country of origin image: The case of Spain | Lopez Lamelas, Maria del Carmen |
| 2011 | Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brands | Juggessur, Joshie |
| 2011 | The effect of national culture on service provision | Alajmi, Salman |
| 2010 | Information sharing in an export supply chain relationship: The case of the Jordanian fresh fruit and vegetable export industry | Jraisat, Luai Eid |
| 2010 | Modelling 3D product visualisation for the online retailer | Algharabat, Raed S |
| 2010 | A netnography study to uncover the underlying dimensions of customer experience with resort brands | Ismail, AR; Melewar, TC; Woodside, A |
| 2009 | A netnography study on branded customer experience: Evidence from the red sea | Ismail, AR; Melewar, TC; Lim, L |
| 2010 | Will brand experience predict brand love? | Ismail, AR |
| 2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |
| 2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
| 2010 | Applying marketing’s new dominant logic for interpreting customer experiences with brands | Ismail, AR; Melewar, TC; Lim, L; Woodside, AG |
| 2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
| 2008 | Corporate brands, the British Monarchy, and the resource-based view of the firm | Balmer, JMT |
| 2007 | Identity studies: Multiple perspectives and implications for corporate-level marketing | He, HW; Balmer, JMT |
| 2007 | The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics | Balmer, JMT; Fukukawa, K; Gray, ER |
| 2007 | Student corporate brand identification: An exploratory case study | Balmer, JMT; Liao, M |
| 2009 | Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived | Balmer, JMT |
| 2009 | Corporate marketing: Apocalypse, advent and epiphany | Balmer, JMT |
| 2009 | Understanding the factors that derive continuance intention of e-shopping in Saudi Arabia: Age group differences in behaviour | Al-maghrabi, T; Dennis, C |
| 2009 | The factors driving online shopping in Saudi Arabia: Regional and behavioral differences among women | Al-maghrabi, T; Dennis, C |
| 2009 | The driving factors of continuance online shopping: Gender differences in behaviour among students in Saudi Arabia | Al-maghrabi, T; Dennis, C |
| 2009 | The effects of progressive levels of 3d authenticity antecedents and consequences on consumers’ virtual experience | Algharabat, R; Dennis, C |
| 2009 | 3D product authenticity model for online retail: An invariance analysis | Algharabat, R; Dennis, C |
| 2009 | Using authentic 3D product visualisation for an electrical online retailer | Algharabat, R; Dennis, C |
| 2009 | Using 3D product visualisation to tap consumers’ experience with online retailers: From telepresence to authenticity | Algharabat, R; Dennis, C |
| 2009 | Modelling 3D product visualisation for online retail atmospherics | Algharabat, R; Dennis, C |
| 2009 | The factors driving online shopping in Saudi Arabia: Gender differences and behavior | Al-maghrabi, T; Dennis, C |
| 2009 | Driving online shopping: Spending and behavioral differences among women in Saudi Arabia | Al-maghrabi, T; Dennis, C |
| 2009 | The driving factors of continuance intention of e-shopping: Gender differences in behaviour - the case of Saudi Arabia | Al-maghrabi, T; Dennis, C |
| 2009 | The factors driving online shopping in Saudi Arabia: Gender differences and behavior | Al-maghrabi, T; Dennis, C |
| 2009 | Modelling 3D product visualization on the online retailer | Algharabat, R; Dennis, C |
| 2009 | Using authentic 3D product visualisation for an electrical online retailer | Algharabat, R; Dennis, C |
| 2009 | The driving factors of continuance online shopping: Gender differences in behaviour the case of Saudi Arabia | Al-maghrabi, T; Dennis, C |
| 2009 | Corporate communications in China
: A preliminary study | Fan, Y |
| 2006 | Unethical consumers: Deshopping behaviour using the qualitative analysis of theory of planned behaviour and accompanied (de)shopping | King, T; Dennis, C |
| 2003 | Interviews of deshopping behaviour: An analysis of theory of planned behaviour | King, T; Dennis, C |
| 2010 | e-Consumer Behaviour | Dennis, C; Merrilees, B; Jayawardhena, C; Wright, L T |
| 2010 | Internet banking acceptance model: Cross-market examination | Alsajjan, B; Dennis, C |
| 2009 | Analyzing the use of UTAUT model in explaining an online behaviour: Internet banking adoption | Al-Qeisi, Kholoud Ibrahim |
| 2008 | Antecedents and consequences of market orientation in universities: Literature review and conceptual framework | Asaad, Y; Cohen, G; Melewar, T C |
| 2005 | Sale the seven Cs: Teaching/training aid for the (e-)retail mix | Dennis, C; Fenech, T; Merrilees, B |
| 2009 | Branding the nation: Towards a better understanding | Fan, Y |
| 2009 | Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandise | Wilson, J; Liu, J; Fan, Y |
| 2009 | A study of food buying behavior among Chinese children | Fan, Y; Li, Y |
| 2001 | Strategies for building a customer base on the internet: Symbiotic marketing | Lockett, A; Blackman, ID |
| 2007 | Marque in the making | Fan, Y |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 50 of 113
