Corporate communications, identity and image: A research agenda

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1714

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DC Field	Value	Language
dc.contributor.author	Melewar, TC	-
dc.contributor.author	Karaosmanoglu, E	-
dc.date.accessioned	2008-02-27T15:09:51Z	-
dc.date.available	2008-02-27T15:09:51Z	-
dc.date.issued	2006	-
dc.identifier.citation	Journal of Brand Management, 14(½): 196-206, Mar 2006	en
dc.identifier.issn	1350-231X	-
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/1714	-
dc.description.abstract	This paper focuses on the importance of corporate identity mix and unplanned (uncontrolled) communication elements in corporate image formation. It aims to define the scope of the communicators of corporate identity in the consumers' context. It presents a literature review with highlights on corporate identity management and corporate communication fields. Subsequently, the paper posits several propositions for future empirical testing	en
dc.format.extent	247 bytes	-
dc.format.mimetype	text/plain	-
dc.language.iso	en	-
dc.publisher	Henry Stewart	en
dc.subject	Corporate image	en
dc.subject	Corporate identity	-
dc.subject	Company-control-led communication	-
dc.subject	Unplanned	-
dc.subject	Communication	-
dc.title	Corporate communications, identity and image: A research agenda	en
dc.type	Research Paper	en
dc.identifier.doi	http://dx.doi.org/10.1057/palgrave.bm.2550060	-
Appears in Collections:	Marketing Brunel Business School Research Papers

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