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Title: Examining the impact of gamification on intention of engagement and brand attitude in the marketing context
Authors: Yang, Y
Asaad, Y
Dwivedi, Y
Keywords: Gamification;TAM;Brand attitude;Engagement
Issue Date: 3-Apr-2017
Publisher: Elsevier
Citation: Computers in Human Behavior, 2017, 73 pp. 459 - 469
ISSN: 0747-5632
Appears in Collections:Brunel Business School Embargoed Research Papers

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