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Title: IMO and internal branding outcomes: an employee perspective in UK HE
Authors: Asaad, Y
Yu, Q
Yen, D
Gupta, S
Keywords: Internal branding;IMO;brand commitment;brand supportive behavior;higher education;PLS
Issue Date: 10-Mar-2016
Publisher: Taylor & Francis
Citation: Studies in Higher Education, 2018
Appears in Collections:Brunel Business School Research Papers

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