Please use this identifier to cite or link to this item:
|Title:||IMO and internal branding outcomes: an employee perspective in UK HE|
|Keywords:||Internal branding;IMO;brand commitment;brand supportive behavior;higher education;PLS|
|Publisher:||Taylor & Francis|
|Citation:||Studies in Higher Education, 2018|
|Appears in Collections:||Brunel Business School Research Papers|
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