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Title: Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership
Authors: Sammour, A
Chen, W
Balmer, JMT
Botchie, D
Faraday, J
Issue Date: 2019
Publisher: Wiley
Citation: Strategic Change
ISSN: 1086-1718
Appears in Collections:Brunel Business School Embargoed Research Papers

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