Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/17716| Title: | Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership |
| Authors: | Sammour, A Chen, W Balmer, JMT Botchie, D Faraday, J |
| Issue Date: | 7-Jan-2020 |
| Publisher: | Wiley |
| Citation: | Sammour, A., Chen, W., Balmer, J.M.T., Botchie, D. and Faraday, J. (2020) 'Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership', Strategic Change, 29 (1), pp. 115 - 126. doi: 10.1002/jsc.2315. |
| URI: | https://bura.brunel.ac.uk/handle/2438/17716 |
| DOI: | https://doi.org/10.1002/jsc.2315 |
| ISSN: | 1086-1718 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | This is the peer reviewed version of the following article: Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership, which has been published in final form at https://doi.org/10.1002/jsc.2315. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. | 492.11 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.