Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/17716
Title: Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership
Authors: Sammour, A
Chen, W
Balmer, JMT
Botchie, D
Faraday, J
Issue Date: 7-Jan-2020
Publisher: Wiley
Citation: Sammour, A., Chen, W., Balmer, J.M.T., Botchie, D. and Faraday, J. (2020) 'Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership', Strategic Change, 29 (1), pp. 115 - 126. doi: 10.1002/jsc.2315.
URI: https://bura.brunel.ac.uk/handle/2438/17716
DOI: https://doi.org/10.1002/jsc.2315
ISSN: 1086-1718
Appears in Collections:Brunel Business School Research Papers

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