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Title: Toward a processual theory of transformation
Authors: Murray, JB
Brokalaki, Z
Bhogal-Nair, A
Cermin, A
Chelekis, J
Cocker, H
Eagar, T
McAlexander, B
Mitchell, N
Patrick, R
Robinson, T
Scholz, J
Thyroff, A
Zavala, M
Zuniga, MA
Keywords: Critical theory;Cultural studies;Processual theory;Social change;Consumer culture;Transformative consumer research
Issue Date: 15-Dec-2018
Publisher: Elsevier
Citation: Journal of Business Research, 2018
ISSN: 0148-2963
Appears in Collections:Marketing

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