Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/18293
Title: Foucault, Discourse, and the Birth of British Public Relations
Authors: Heller, M
Issue Date: 14-Jun-2016
Publisher: Cambridge University Press
Citation: Heller, M. (2016) 'Foucault, Discourse, and the Birth of British Public Relations', Enterprise and Society, 17 (3), pp. 651 - 677. doi: 10.1017/eso.2015.101.
Abstract: This article analyzes the emergence of public relations among corporations in interwar Britain. It adopts a discursive approach and applies the philosophy of Michel Foucault. It argues that public relations was a result of state propaganda during World War I, the emergence of a mass-media society, and criticism from a range of groups toward corporations during the period. It acted as an emergent institutional text, which taught corporations how to create corporate identities so as to garner public good will and institutional legitimacy. This was achieved by a range of strategies, including social programs and the creation of corporate narratives.
URI: https://bura.brunel.ac.uk/handle/2438/18293
DOI: https://doi.org/10.1017/eso.2015.101
ISSN: 1467-2227
Appears in Collections:Brunel Business School Research Papers

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