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dc.contributor.authorDolphin, R-
dc.contributor.authorFan, Y-
dc.identifier.citationManagement Decision (2000), 38:2, 99-106en
dc.description.abstractCorporate communications, or public relations (PR) as hitherto it has largely been known, has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the role and tasks of corporate communication executives and discusses their status within organisational structure and the impact of corporate communications upon the strategic planning process.en
dc.format.extent96768 bytes-
dc.publisherMCB University Pressen
dc.subjectCorporate communications, public relations, PR, public affairs, strategic planning, UKen
dc.titleIs Corporate Communications A Strategic Function?en
dc.typeResearch Paperen
Appears in Collections:Marketing
Brunel Business School Research Papers

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