Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1865
Title: | Corporate communications: audiences, funding and crisis management |
Authors: | Dolphin, R Fan, Y |
Keywords: | PR, Corporate Communications, UK |
Issue Date: | 2000 |
Publisher: | European Academy of Marketing |
Citation: | EMAC2000 Conference, Erasmus University Rotterdam |
Abstract: | Who are the key audiences of corporate communications? Is the communication department adequately funded? And how are crisis handled? This paper reports an empirical research conducted in 20 British organisations, with a focus on these three questions. It is found that internal publics, financial PR and opinion formers are viewed as the three most important audiences. Although most organisations now are more conscious of their corporate identity than ever before, the function is generally funded inadequately. |
URI: | http://bura.brunel.ac.uk/handle/2438/1865 |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Corporate communications - audiences, funding and crisis management.pdf | 52.18 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.