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dc.contributor.authorFan, Y-
dc.description.abstractAs an emerging area of research, nation branding is in urgent need for conceptual and theoretical development, and can benefit from the literature of organisation identity and organisation reputation. The purpose of this paper is to present a conceptual framework for the analysis of nation image. Built upon the original framework by Brown et al (2006), the framework includes two models: six key perspectives in nation image and gap analysis of their relationships.en
dc.format.extent86016 bytes-
dc.publisherBrunel Business School-
dc.subjectnation image, nation identity, organisation identity, stereotype, gap analysisen
dc.titleKey perspectives in nation image: a conceptual framework for nation brandingen
dc.typeWorking Paperen
Appears in Collections:Marketing
Brunel Business School Research Papers

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