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Title: Optimal contract design for dual-channel supply chains under information asymmetry
Authors: Yang, Honglin
Cao, Erbao
Lu, K
Zhang, Guoqing
Keywords: Electronic commerce,;Game theory,;Contracts,;Supply chain management,;Information asymmetry,;Revenue sharing contract,;Dual-channel
Issue Date: 2-Oct-2017
Publisher: Emerald
Citation: Journal of Business and Industrial Marketing, 2017, 32 (8), pp. 1087 - 1097
Appears in Collections:Brunel Business School Research Papers

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