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Title: “Corporate Heritage Brand Traits and Corporate heritage brand identity: the case study of John Lewis”
Authors: Sameour, A
Chen, W
Balmer, JMT
Keywords: Corporate heritage;Brand traits;John Lewis;Corporate heritage brand identity;Retail
Issue Date: 3-Mar-2020
Publisher: Emerald
Citation: Qualitative Market Research: An International Journal, 2020
ISSN: 1352-2752
Appears in Collections:Brunel Business School Embargoed Research Papers

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