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http://bura.brunel.ac.uk/handle/2438/21123
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Liu, Y | - |
dc.contributor.author | Öberg, C | - |
dc.contributor.author | Tarba, SY | - |
dc.contributor.author | Xing, Y | - |
dc.date.accessioned | 2020-07-01T10:29:16Z | - |
dc.date.available | 2018-09-10 | - |
dc.date.available | 2020-07-01T10:29:16Z | - |
dc.date.issued | 2018-09-10 | - |
dc.identifier.citation | Liu, Y., Öberg, C., Tarba, S.Y. and Xing, Y. (2018), "Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies", International Marketing Review, Vol. 35 No. 5, pp. 710-732. https://doi.org/10.1108/IMR-01-2017-0011 | en_US |
dc.identifier.issn | 0265-1335 | - |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/21123 | - |
dc.format.extent | 710 - 732 | - |
dc.language | en | - |
dc.language.iso | en | en_US |
dc.publisher | Emerald | en_US |
dc.subject | China | en_US |
dc.subject | Acquisition | en_US |
dc.subject | Brand management | en_US |
dc.subject | Germany | en_US |
dc.subject | Multi-level | en_US |
dc.subject | Redeployment | en_US |
dc.title | Brand management in mergers and acquisitions | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1108/IMR-01-2017-0011 | - |
dc.relation.isPartOf | International Marketing Review | - |
pubs.issue | 5 | - |
pubs.publication-status | Published | - |
pubs.volume | 35 | - |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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FullText.pdf | 336.39 kB | Adobe PDF | View/Open |
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