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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/21123| Title: | Brand management in mergers and acquisitions |
| Authors: | Liu, Y Öberg, C Tarba, SY Xing, Y |
| Keywords: | China;Acquisition;Brand management;Germany;Multi-level;Redeployment |
| Issue Date: | 10-Sep-2018 |
| Publisher: | Emerald |
| Citation: | Liu, Y., Öberg, C., Tarba, S.Y. and Xing, Y. (2018), "Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies", International Marketing Review, Vol. 35 No. 5, pp. 710-732. https://doi.org/10.1108/IMR-01-2017-0011 |
| URI: | http://bura.brunel.ac.uk/handle/2438/21123 |
| DOI: | https://doi.org/10.1108/IMR-01-2017-0011 |
| ISSN: | 0265-1335 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 336.39 kB | Adobe PDF | View/Open |
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