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http://bura.brunel.ac.uk/handle/2438/21529| Title: | Consumer interpretation of brand prominence signals: insights for a broadened typology |
| Authors: | Meyer, HM Manika, D |
| Keywords: | Impression management;Consumer behavior;Branding;Brand prominence;Conspicuous consumption;Consumer identity projects |
| Issue Date: | 12-Jun-2017 |
| Publisher: | Emerald |
| Citation: | Meyer HM, Manika D. Consumer interpretation of brand prominence signals: insights for a broadened typology. Journal of Consumer Marketing. 2017 Jun 12. |
| URI: | http://bura.brunel.ac.uk/handle/2438/21529 |
| DOI: | http://dx.doi.org/10.1108/JCM-11-2014-1226 |
| ISSN: | 0736-3761 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 2.49 MB | Adobe PDF | View/Open |
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