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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/22024Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hambali, A | - |
| dc.contributor.author | Alwi, S | - |
| dc.contributor.author | Balmer, J | - |
| dc.coverage.spatial | Newcastle University, London | - |
| dc.date.accessioned | 2020-12-23T13:41:42Z | - |
| dc.date.available | 2020-12-09 | - |
| dc.date.available | 2020-12-23T13:41:42Z | - |
| dc.date.issued | 2020-12-09 | - |
| dc.identifier.citation | Hambali, A., Alwi, S. and Balmer, J. (2020) 'Sustainable branding strategy via celebrity corporate brand', in: Proceedings of the 4th International Conference of Marketing, Strategy and Policy, 9-11 Dec 2020, Online, pp. 24-26. | en_US |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/22024 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Newcastle University, London | en_US |
| dc.source | 4th International Conference of Marketing, Strategy & Policy | - |
| dc.title | Sustainable branding strategy via celebrity corporate brand | en_US |
| dc.type | Conference Paper | en_US |
| dc.relation.isPartOf | 4th International Conference of Marketing, Strategy & Policy | - |
| pubs.finish-date | 2020-12-11 | - |
| pubs.finish-date | 2020-12-11 | - |
| pubs.publication-status | Published online | - |
| pubs.start-date | 2020-12-10 | - |
| pubs.start-date | 2020-12-10 | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 674.64 kB | Adobe PDF | View/Open |
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