Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/22024
Title: | Sustainable branding strategy via celebrity corporate brand |
Authors: | Hambali, A Alwi, S Balmer, J |
Issue Date: | 9-Dec-2020 |
Publisher: | Newcastle University, London |
Citation: | Hambali, A., Alwi, S. and Balmer, J. (2020) 'Sustainable branding strategy via celebrity corporate brand', in: Proceedings of the 4th International Conference of Marketing, Strategy and Policy, 9-11 Dec 2020, Online, pp. 24-26. |
URI: | https://bura.brunel.ac.uk/handle/2438/22024 |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | 674.64 kB | Adobe PDF | View/Open |
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