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http://bura.brunel.ac.uk/handle/2438/22106| Title: | Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis |
| Authors: | Boukis, A Punjaisri, P Balmer, JMT Kaminakis, K Papastathopolous, A |
| Keywords: | corporate branding;corporate brand construal;corporate brand identification;frontline employees;internal branding;Bayesian SEM |
| Issue Date: | 22-Jan-2021 |
| Citation: | Boukis, A., Punjaisri, P., Balmer, J.M.T., Kaminakis, K. and Papastathopolous, A. (2021) 'Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis', Journal of Foodservice Business Research, 131, pp. 673 - 685. doi: 10.1016/j.jbusres.2020.12.068. |
| Description: | Supplementary material: Supplementary data to this article: Download Word document (https://ars.els-cdn.com/content/image/1-s2.0-S0148296320308961-mmc1.docx - 35KB) |
| URI: | https://bura.brunel.ac.uk/handle/2438/22106 |
| DOI: | https://doi.org/10.1016/j.jbusres.2020.12.068 |
| ISSN: | 1537-8020 |
| Appears in Collections: | Brunel Business School Research Papers |
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|---|---|---|---|---|
| FullText.pdf | Copyright © 2021 Elsevier Inc. All rights reserved. This is the accepted manuscript version of an article which has been published in final form at https://doi.org/10.1016/j.jbusres.2020.12.068, archived on this repository under a Creative Commons CC BY-NC-ND attribution licence. | 722.41 kB | Adobe PDF | View/Open |
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