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http://bura.brunel.ac.uk/handle/2438/2232
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Yin, Y | - |
dc.contributor.author | Holland, R | - |
dc.contributor.author | Qin, SF | - |
dc.date.accessioned | 2008-05-19T13:28:02Z | - |
dc.date.available | 2008-05-19T13:28:02Z | - |
dc.date.issued | 2007 | - |
dc.identifier.citation | Journal of Design Management Review (in press) | en |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/2232 | - |
dc.format.extent | 390 bytes | - |
dc.format.mimetype | text/plain | - |
dc.language.iso | en | - |
dc.publisher | Design Management Institute | en |
dc.title | Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market | en |
dc.type | Research Paper | en |
Appears in Collections: | Design Brunel Design School Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market.txt | 390 B | Text | View/Open |
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