Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/2232| Title: | Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market |
| Authors: | Yin, Y Holland, R Qin, SF |
| Issue Date: | 2007 |
| Publisher: | Design Management Institute |
| Citation: | Journal of Design Management Review (in press) |
| URI: | http://bura.brunel.ac.uk/handle/2438/2232 |
| Appears in Collections: | Design Brunel Design School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market.txt | 390 B | Text | View/Open |
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