Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/2232
Title: | Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market |
Authors: | Yin, Y Holland, R Qin, SF |
Issue Date: | 2007 |
Publisher: | Design Management Institute |
Citation: | Journal of Design Management Review (in press) |
URI: | http://bura.brunel.ac.uk/handle/2438/2232 |
Appears in Collections: | Design Brunel Design School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market.txt | 390 B | Text | View/Open |
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