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http://bura.brunel.ac.uk/handle/2438/22396| Title: | Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development |
| Authors: | Liu, G Wu, M-S Ko, WW Chen, C-HS Chen, Y |
| Keywords: | social responsibility;internationalization;business-to-business marketing;corporate strategy |
| Issue Date: | 2019 |
| Publisher: | Emerald |
| Citation: | Liu, G., Wu, M.-S.S., Ko, W.W., Chen, C.-H.S. and Chen, Y. (2019) 'Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development', International Marketing Review, 37 (4), pp. 713-734. doi: 10.1108/IMR-04-2019-0114. |
| URI: | https://bura.brunel.ac.uk/handle/2438/22396 |
| DOI: | https://doi.org/10.1108/IMR-04-2019-0114 |
| ISSN: | 0265-1335 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | This article has been published in a revised form in International Marketing Review https://doi.org/10.1108/IMR-04-2019-0114. This version is published under a Creative Commons CC-BY-NC-ND. No commercial re-distribution or re-use allowed. Derivative works cannot be distributed. © 2019, Emerald Publishing Limited. | 501.57 kB | Adobe PDF | View/Open |
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