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DC Field | Value | Language |
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dc.contributor.author | Bajde, D | - |
dc.contributor.author | Chelekis, J | - |
dc.contributor.author | van Dalen, A | - |
dc.date.accessioned | 2021-08-05T08:53:46Z | - |
dc.date.available | 2021-08-05T08:53:46Z | - |
dc.date.issued | 2021-06-12 | - |
dc.identifier.citation | Bajde, D, Chelekis, J. and van Dalen, A. (2021) 'The megamarketing of microfinance: Developing and maintaining an industry aura of virtue', International Journal of Research in Marketing, 0 (in press). doi: 10.1016/j.ijresmar.2021.05.004. | en_US |
dc.identifier.issn | 0167-8116 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/23054 | - |
dc.format.medium | Print-Electronics | - |
dc.language | en | - |
dc.language.iso | en_US | en_US |
dc.publisher | Elsevier BV | en_US |
dc.subject | megamarketing | en_US |
dc.subject | legitimacy | en_US |
dc.subject | industry aura | en_US |
dc.subject | virtue ethics | en_US |
dc.subject | authenticity | en_US |
dc.subject | microfinance | en_US |
dc.title | The megamarketing of microfinance: Developing and maintaining an industry aura of virtue | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1016/j.ijresmar.2021.05.004 | - |
dc.relation.isPartOf | International Journal of Research in Marketing | - |
pubs.publication-status | Published | - |
dc.identifier.eissn | 1873-8001 | - |
Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
File | Description | Size | Format | |
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FullText.pdf | Embargoed until 12 Jun 2023 | 794.68 kB | Adobe PDF | View/Open |
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