Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/23054
Title: | The megamarketing of microfinance: Developing and maintaining an industry aura of virtue |
Authors: | Bajde, D Chelekis, J van Dalen, A |
Keywords: | megamarketing;legitimacy;industry aura;virtue ethics;authenticity;microfinance |
Issue Date: | 12-Jun-2021 |
Publisher: | Elsevier BV |
Citation: | Bajde, D, Chelekis, J. and van Dalen, A. (2021) 'The megamarketing of microfinance: Developing and maintaining an industry aura of virtue', International Journal of Research in Marketing, 0 (in press). doi: 10.1016/j.ijresmar.2021.05.004. |
URI: | https://bura.brunel.ac.uk/handle/2438/23054 |
DOI: | https://doi.org/10.1016/j.ijresmar.2021.05.004 |
ISSN: | 0167-8116 |
Appears in Collections: | Brunel Business School Embargoed Research Papers |
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FullText.pdf | Embargoed until 12 Jun 2023 | 794.68 kB | Adobe PDF | View/Open |
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