Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |
| 2007 | Marque in the making | Fan, Y |
| 2006 | Alliance brands: Building corporate brands through strategic alliances? | He, HW; Balmer, JMT |
| 2006 | Corporate communications, identity and image: A research agenda | Melewar, TC; Karaosmanoglu, E |
| 2008 | Soft power: Power of attraction or confusion? | Fan, Y |
| 2009 | Internationalisation of Spanish fashion brand Zara | Lopez, C; Fan, Y |
| 2002 | Defining the corporate identity construct | Melewar, TC; Jenkins, E |
| 2005 | Made in China | Fan, Y |
| 2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
| 2002 | Corporate branding in the retail sector: a practitioner’s perspective | Burghausen, M; Fan, Y |
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