Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2008 | The rise of emerging market multinationals and its impact on marketing | Fan, Y |
| 2008 | The art of cross-cultural branding | Fan, Y |
| 2001 | Data Mining for Shopping Centres – Customer Knowledge-Management Framework | Dennis, C; Marsland, D; Cockett, T |
| 2007 | Soft power and nation branding | Fan, Y |
| 1993 | Competitor recognition by managerial perception -- a case in the UK computer industry | Fan, Y |
| 1996 | Research on joint ventures in China: progress and prognosis | Fan, Y |
| 2005 | Can a nation be marketed like products? | Fan, Y |
| 1995 | Reexaming strategic groups: existence, group structure and mobility barriers | Fan, Y |
| 2005 | Objects of Desire: Consumer Behaviour in Shopping Centre Choices | Dennis, C |
| 1996 | Chinese peasant entrepreneurs: an examination of township and village | Fan, Y; Chen, N; Kirby, D |
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