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http://bura.brunel.ac.uk/handle/2438/1864
Title: | Can a nation be marketed like products? |
Authors: | Fan, Y |
Keywords: | 国家品牌营销, Nation branding;Country of origin effect, Product-country image, Place marketing |
Issue Date: | 2005 |
Publisher: | Peking University, China |
Citation: | PKU Business Review (2005), No.9 |
URI: | http://bura.brunel.ac.uk/handle/2438/1864 |
ISSN: | 1672-8149 |
Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Can a nation be marketed like products.pdf | 290.82 kB | Adobe PDF | View/Open |
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