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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1864| Title: | Can a nation be marketed like products? |
| Authors: | Fan, Y |
| Keywords: | 国家品牌营销, Nation branding;Country of origin effect, Product-country image, Place marketing |
| Issue Date: | 2005 |
| Publisher: | Peking University, China |
| Citation: | PKU Business Review (2005), No.9 |
| URI: | http://bura.brunel.ac.uk/handle/2438/1864 |
| ISSN: | 1672-8149 |
| Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Can a nation be marketed like products.pdf | 290.82 kB | Adobe PDF | View/Open |
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