Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2001 | How to reach 1.3bn consumers in China? | Fan, Y; Pfitzenmaier, N |
| 2005 | Corporate Visual Identity: The Re-branding of France Telecom | Melewar, T C; Hussey, G; Srivoravilai, N |
| 2000 | Corporate communications: audiences, funding and crisis management | Dolphin, R; Fan, Y |
| 2003 | Global corporate brand building: Guidelines and case studies | Melewar, T C; Walker, C |
| 2008 | Key perspectives in nation image: a conceptual framework for nation branding | Fan, Y |
| 2009 | A study of food buying behavior among Chinese children | Fan, Y; Li, Y |
| 2000 | Corporate communications in practice: the profile of pr directors in the british companies | Dolphin, R; Fan, Y |
| 2005 | The art of cross-cultural branding | Fan, Y |
| 2007 | The management of deshopping and its effects on services: a mass market case study | King, T; Dennis, C; McHendry, J |
| 2001 | Strategies for building a customer base on the internet: Symbiotic marketing | Lockett, A; Blackman, ID |
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