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http://bura.brunel.ac.uk/handle/2438/1862| Title: | Corporate communications in practice: the profile of pr directors in the british companies |
| Authors: | Dolphin, R Fan, Y |
| Keywords: | corporate communications, public relations, PR, British companies |
| Issue Date: | 2000 |
| Publisher: | MCB University Press |
| Citation: | Corporate Communication (2000), 5:4, 197-203 |
| Abstract: | In spite of being seen as an increasingly important function of management, public relations (PR) or corporate communications (as is called in this paper) remains a subject which is seriously under-researched. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the origin and role of corporate communication executives and identifies those essential characteristics that constitute the most successful communication practitioners. |
| URI: | http://bura.brunel.ac.uk/handle/2438/1862 |
| ISSN: | 1356-3289 |
| Appears in Collections: | Marketing Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Corporate communications in practice - the profile of pr directors in the british companies.pdf | 67.18 kB | Adobe PDF | View/Open |
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