Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2008 | Country of origin, branding strategy and internationalisation: The case of Chinese piano companies | Fan, Y |
| 1995 | Strategic groups and cluster analysis | Fan, Y |
| 2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
| 2000 | Is Corporate Communications A Strategic Function? | Dolphin, R; Fan, Y |
| 2006 | COMMENTARY Enhancing consumer empowerment | Wright, LT; Newman, A; Dennis, C |
| 2001 | The mystery of consumer behaviour: market segmentation and shoppers’ choices of shopping centres | Dennis, C; Marsland, D; Cockett, WA |
| 2005 | Modelling the effects of mall atmospherics on shoppers’ approach behaviors | Dennis, C; Newman, A |
| 2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
| 1998 | The transfer of western management to China: Context, content and constraints | Fan, Y |
| 2005 | Ethical branding and corporate reputation | Fan, Y |
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