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Title: Is Corporate Communications A Strategic Function?
Authors: Dolphin, R
Fan, Y
Keywords: Corporate communications, public relations, PR, public affairs, strategic planning, UK
Issue Date: 2000
Publisher: MCB University Press
Citation: Management Decision (2000), 38:2, 99-106
Abstract: Corporate communications, or public relations (PR) as hitherto it has largely been known, has become an increasingly important function in business organisations. Yet little has been published on the role and function of communication executives. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the role and tasks of corporate communication executives and discusses their status within organisational structure and the impact of corporate communications upon the strategic planning process.
ISSN: 0025-1747
Appears in Collections:Marketing
Brunel Business School Research Papers

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