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|2000||The saliency of olins visual identity structure in relation to UK companies operating in Malaysia||Melewar, TC; Saunders, J; Balmer, JMT|
|2005||Corporate reputation and crisis management: The threat and manageability of anti-corporatism||Melewar, TC; Tucker, L|
|2008||Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization||Ismail, AR; Melewar, TC; Lim, L|
|2009||A netnography study on branded customer experience: Evidence from the red sea||Ismail, AR; Melewar, TC; Lim, L|
|2006||Corporate communications, identity and image: A research agenda||Melewar, TC; Karaosmanoglu, E|
|2008||The role of customer experience in building brand loyalty within the service context||Ismail, AR; Melewar, TC|
|2006||Corporate branding, identity and communciations: A contemporary perspective||Melewar, TC; Karaosmanoglu, E|
|2002||Defining the corporate identity construct||Melewar, TC; Jenkins, E|