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Issue Date | Title | Author(s) |
---|---|---|
2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
2005 | Corporate reputation and crisis management: The threat and manageability of anti-corporatism | Melewar, TC; Tucker, L |
2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
2009 | A netnography study on branded customer experience: Evidence from the red sea | Ismail, AR; Melewar, TC; Lim, L |
2006 | Corporate communications, identity and image: A research agenda | Melewar, TC; Karaosmanoglu, E |
2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
2006 | Corporate branding, identity and communciations: A contemporary perspective | Melewar, TC; Karaosmanoglu, E |
2002 | Defining the corporate identity construct | Melewar, TC; Jenkins, E |