Collection's Items (Sorted by Submit Date in Descending order): 81 to 113 of 113
| Issue Date | Title | Author(s) |
| 2005 | Made in China | Fan, Y |
| 2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
| 1996 | Research on joint ventures in China: progress and prognosis | Fan, Y |
| 2006 | Alliance brands: Building corporate brands through strategic alliances? | He, HW; Balmer, JMT |
| 2008 | Soft power: Power of attraction or confusion? | Fan, Y |
| 2008 | Country of origin, branding strategy and internationalisation: The case of Chinese piano companies | Fan, Y |
| 2005 | Objects of Desire: Consumer Behaviour in Shopping Centre Choices | Dennis, C |
| 2001 | Data Mining for Shopping Centres – Customer Knowledge-Management Framework | Dennis, C; Marsland, D; Cockett, T |
| 2007 | The management of deshopping and its effects on services: a mass market case study | King, T; Dennis, C; McHendry, J |
| 2007 | Misunderstood or lacking legitimacy? | Cohen, G; Sims, D |
| 2007 | Contingency and Institutional Perspectives within the Liberal Professional Organisation | Cohen, G; Sims, D |
| 1998 | The transfer of western management to China: Context, content and constraints | Fan, Y |
| 2002 | The national image of global brands | Fan, Y |
| 2006 | Nation branding: what is being branded? | Fan, Y |
| 2006 | The globalisation of Chinese brands | Fan, Y |
| 2006 | Promoting business with corporate gifts: major issues and empirical evidence | Fan, Y |
| 2005 | Ethical branding and corporate reputation | Fan, Y |
| 2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
| 2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
| 2000 | Strategic Outsourcing: Evidence from the British Companies | Fan, Y |
| 2000 | A classification of chinese culture | Fan, Y |
| 2005 | Defying marketing sovereignty: Voluntary simplicity at new consumption communities | Bekin, C; Carrigan, M; Szmigin, I |
| 2006 | Marketing images and consumers' experiences in selling environments | Newman, A; Dennis, C; Zaman, S |
| 2007 | Consumers pnline: Intentions, orientations and segmentation | Jayawardhena, C; Wright, LT; Dennis, C |
| 2006 | COMMENTARY Enhancing consumer empowerment | Wright, LT; Newman, A; Dennis, C |
| 2007 | A commentary on social & experiential (e-)retailing and (e-)shopping deserts | Dennis, C; Jayawardhena, C; Wright, LT; King, T |
| 2001 | The mystery of consumer behaviour: market segmentation and shoppers’ choices of shopping centres | Dennis, C; Marsland, D; Cockett, WA |
| 2007 | Myopia, customer returns and the Theory of Planned Behaviour | King, T; Dennis, C; Wright, L T |
| 2003 | Marketing in the internet age: What can we learn from the past? | Harris, L; Cohen, G |
| 2006 | The Impact of Trust on Acceptance of Online Banking | Alsajjan, B; Dennis, C |
| 2002 | Measuring brand image: Shopping centre case studies | Dennis, C; Murphy, J; Marsland, D; Cockett, T; Patel, T |
| 2005 | Modelling the effects of mall atmospherics on shoppers’ approach behaviors | Dennis, C; Newman, A |
| 2006 | Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms | Cohen, Geraldine T |
Collection's Items (Sorted by Submit Date in Descending order): 81 to 113 of 113
