Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/23321| Title: | The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion |
| Authors: | Meng, LM Duan, S Zhao, Y Lu, K Chen, S |
| Keywords: | emotional contagion;livestreamer;emotional trust;admiration |
| Issue Date: | 30-Aug-2021 |
| Publisher: | Elsevier BV |
| Citation: | Meng, L.(M)., Duan, S., Zhao, Y., Lu, K. and Chen, S. (2021) 'The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion', Journal of Retailing and Consumer Services, 63, 102733, pp. 1-12. doi: 10.1016/j.jretconser.2021.102733. |
| URI: | https://bura.brunel.ac.uk/handle/2438/23321 |
| DOI: | https://doi.org/10.1016/j.jretconser.2021.102733 |
| ISSN: | 0969-6989 |
| Other Identifiers: | 102733 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 2 Mar 2023 | 926.48 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.