Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/23321
Title: The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion
Authors: Meng, LM
Duan, S
Zhao, Y
Lu, K
Chen, S
Keywords: emotional contagion;livestreamer;emotional trust;admiration
Issue Date: 30-Aug-2021
Publisher: Elsevier BV
Citation: Meng, L.(M)., Duan, S., Zhao, Y., Lu, K. and Chen, S. (2021) 'The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion', Journal of Retailing and Consumer Services, 63, 102733, pp. 1-12. doi: 10.1016/j.jretconser.2021.102733.
URI: https://bura.brunel.ac.uk/handle/2438/23321
DOI: https://doi.org/10.1016/j.jretconser.2021.102733
ISSN: 0969-6989
Other Identifiers: 102733
Appears in Collections:Brunel Business School Embargoed Research Papers

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