Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/23321
Title: | The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion |
Authors: | Meng, LM Duan, S Zhao, Y Lu, K Chen, S |
Keywords: | emotional contagion;livestreamer;emotional trust;admiration |
Issue Date: | 30-Aug-2021 |
Publisher: | Elsevier BV |
Citation: | Meng, L.(M)., Duan, S., Zhao, Y., Lu, K. and Chen, S. (2021) 'The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion', Journal of Retailing and Consumer Services, 63, 102733, pp. 1-12. doi: 10.1016/j.jretconser.2021.102733. |
URI: | https://bura.brunel.ac.uk/handle/2438/23321 |
DOI: | https://doi.org/10.1016/j.jretconser.2021.102733 |
ISSN: | 0969-6989 |
Other Identifiers: | 102733 |
Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
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FullText.pdf | Embargoed until 2 Mar 2023 | 926.48 kB | Adobe PDF | View/Open |
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