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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/23417Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ferreira, MC | - |
| dc.contributor.author | Scaraboto, D | - |
| dc.date.accessioned | 2021-10-29T14:19:25Z | - |
| dc.date.available | 2021-10-29T14:19:25Z | - |
| dc.date.issued | 2022-06 | - |
| dc.identifier.citation | Ferreira, M.C. and Scaraboto, D. (2022) 'Qualitative insights for digital marketing', in Hanlon, A. and Tuten, T.L. (eds.) SAGE Handbook of Digital Marketing. London: SAGE Publishing, ISBN: 978-1-5297-4379-1 doi: 10.4135/9781529782509.n10. | en_US |
| dc.identifier.isbn | 978-1-5297-4379-1 (hbk) | - |
| dc.identifier.isbn | 978-1-5297-8250-9 (ebk) | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/23417 | - |
| dc.description.sponsorship | BRIEF AWARDS 2019/20 - From junk to treasure: promoting makeshifting as a sustainable consumption practice; Global Lives Fund 2018/19 - Pilot Project: From junk to treasure. | - |
| dc.format.medium | Print-Electronic | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | SAGE Publishing | en_US |
| dc.rights | Scaraboto, D. and Ferreira, M. (2022) 'Origins and development of online community and their role in market research', in Hanlon, A. and Tuten, T.L. (eds.) The SAGE Handbook of Digital Marketing. Copyright © SAGE Publications. ISBN: 978-1-5297-4379-1. doi: 10.4135/9781529782509.n10. Reuse is restricted to non-commercial and no derivative uses (Article reuse guidelines: https://uk.sagepub.com/en-gb/eur/books-permissions and https://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy). | - |
| dc.rights.uri | https://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy | - |
| dc.title | Qualitative insights for digital marketing | en_US |
| dc.type | Book chapter | en_US |
| dc.identifier.doi | https://doi.org/10.4135/9781529782509.n10 | - |
| dc.relation.isPartOf | SAGE Handbook of Digital Marketing | - |
| pubs.publication-status | Published | - |
| dc.rights.holder | SAGE Publications Ltd | - |
| Appears in Collections: | Brunel Business School Embargoed Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed for 24 months after publication | 772.19 kB | Adobe PDF | View/Open |
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