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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/23417| Title: | Qualitative insights for digital marketing |
| Authors: | Ferreira, MC Scaraboto, D |
| Issue Date: | Jun-2022 |
| Publisher: | SAGE Publishing |
| Citation: | Ferreira, M.C. and Scaraboto, D. (2022) 'Qualitative insights for digital marketing', in Hanlon, A. and Tuten, T.L. (eds.) SAGE Handbook of Digital Marketing. London: SAGE Publishing, ISBN: 978-1-5297-4379-1 doi: 10.4135/9781529782509.n10. |
| URI: | https://bura.brunel.ac.uk/handle/2438/23417 |
| DOI: | https://doi.org/10.4135/9781529782509.n10 |
| ISBN: | 978-1-5297-4379-1 (hbk) 978-1-5297-8250-9 (ebk) |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed for 24 months after publication | 772.19 kB | Adobe PDF | View/Open |
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