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http://bura.brunel.ac.uk/handle/2438/23420
Title: | Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting |
Authors: | Ferreira, MC Scaraboto, D Schneider Dallolio, A Figueiredo, B Zamith Brito, E |
Issue Date: | 1-Oct-2020 |
Publisher: | Association for Consumer Research |
Citation: | Ferreira, M.C., Scaraboto, D., Schneider Dallolio, A., Figueiredo, B. and Zamith Brito, E. (2021) 'Disruptive Consumption: How Consumers Challenge Mainstream Markets Through Makeshifting' (from the Proceedings of the 51st Annual Conference of the Association for Consumer Research, Paris, France (virtual), 01-04 October 2020), Advances in Consumer Research, 48, pp. 331-332. ISBN: 978-0-915552-81-8. |
URI: | https://bura.brunel.ac.uk/handle/2438/23420 |
ISBN: | 978-0-915552-81-8 |
Appears in Collections: | Brunel Business School Research Papers |
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