Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/23592
Title: User design as a double-edged sword: Exploring perceived self-improvement and uncertainty in purchasing utilitarian products
Authors: Chen, C
Zhang, D
Lu, K
Wang, CL
Keywords: user design;perceived self-improvement;perceived uncertainty;brand strength;mental accounting
Issue Date: 24-Oct-2021
Publisher: Emerald
Citation: Chen, C., Zhang, D., Lu, K. and Wang, C.L. (2022) 'User design as a double-edged sword: exploring perceived self-improvement and uncertainty in purchasing utilitarian products', Journal of Product and Brand Management, 31 (5), pp. 744 - 760. doi: 10.1108/JPBM-04-2021-3438.
URI: https://bura.brunel.ac.uk/handle/2438/23592
DOI: https://doi.org/10.1108/JPBM-04-2021-3438
ISSN: 1061-0421
Appears in Collections:Brunel Business School Research Papers

Files in This Item:
File Description SizeFormat 
FullText.pdfThis article has been published in a revised form in Journal of Product and Brand Management, [https://doi.org/10.1108/JPBM-04-2021-3438]. This version is free to view and download for private research and study only. Not for re-distribution or re-use. Copyright © 2021, Emerald Publishing Limited.853.88 kBAdobe PDFView/Open


This item is licensed under a Creative Commons License Creative Commons