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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/25281| Title: | Origins and Development of Online Communities and their Role in Marketing Research |
| Authors: | Scaraboto, D Ferreira, MC |
| Keywords: | community development;computer-mediated communication;market research;marketing research |
| Issue Date: | 1-Jun-2022 |
| Publisher: | SAGE Publications Ltd |
| Citation: | Scaraboto, D. and Ferreira, M.C. (2022) 'Origins and Development of Online Communities and their Role in Marketing Research', in Hanlon, A. and Tuten, T.L. (eds.) The SAGE Handbook of Digital Marketing. London: SAGE Publications. doi: 10.4135/9781529782509.n6. |
| Description: | This book chapter (chapter 6) is embargoed indefinitely, chapter 10 “Qualitative Insights for Digital Marketing" is nominated for open access following 24 months embargo. |
| URI: | https://bura.brunel.ac.uk/handle/2438/25281 |
| DOI: | https://doi.org/10.4135/9781529782509.n6 |
| ISBN: | 978-1-5297-4379-1 (hbk) 978-1-5297-8250-9 (ebk) |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | This book chapter (chapter 6) is embargoed indefinitely, chapter 10 “Qualitative Insights for Digital Marketing" is nominated for open access following 24 months embargo. | 491.45 kB | Adobe PDF | View/Open |
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