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http://bura.brunel.ac.uk/handle/2438/25591| Title: | The unpowered customer: Co-creation as tactics of the weak |
| Authors: | Appiah, G Bonsu, S Sarpong, D |
| Keywords: | co-creation dark side;de Certeau;opportunism;tactics of the weak |
| Issue Date: | 17-May-2021 |
| Publisher: | Elsevier |
| Citation: | Appiah, G., Bonsu, S. and Sarpong, D. (2021) 'The unpowered customer: Co-creation as tactics of the weak', Journal of Business Research, 2021, 133, pp. 317 - 326. doi: 10.1016/j.jbusres.2021.04.053. |
| URI: | https://bura.brunel.ac.uk/handle/2438/25591 |
| DOI: | https://doi.org/10.1016/j.jbusres.2021.04.053 |
| ISSN: | 0148-2963 |
| Appears in Collections: | Brunel Business School Research Papers |
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| FullText.pdf | Copyright © 2021 Elsevier Inc. All rights reserved. This is the accepted manuscript version of an article which has been published in final form at https://doi.org/10.1016/j.jbusres.2021.04.053, made available on this repository under a Creative Commons CC BY-NC-ND attribution licence (https://creativecommons.org/licenses/by-nc-nd/4.0/). | 543.42 kB | Adobe PDF | View/Open |
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