Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/26216
Title: | The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression |
Authors: | Merdin-Uygur, E Ozturkcan, S |
Keywords: | service robots;customer comfort;customer aggression |
Issue Date: | 3-Jun-2023 |
Publisher: | Academy of Marketing |
Citation: | Merdin-Uygur, E. and Ozturkcan, S. (2023) 'The Effect of Human Interference in Robotic Service Failures on Customer Comfort and Customer Aggression', Proceedings of the Academy of Marketing Conference 2023, Birmingham, UK, 3-6 July, pp. 1 - 3. |
URI: | http://bura.brunel.ac.uk/handle/2438/26216 |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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FullText.pdf | Embargoed until 3 July 2023 | 117.54 kB | Adobe PDF | View/Open |
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