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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/26219| Title: | Advertising Inauthentic Experiences Based on Attitude Functions |
| Authors: | Merdin-Uygur, E Sarial-Abi, G Gürhan-Canlı, Z |
| Issue Date: | 10-Apr-2023 |
| Publisher: | Springer Gabler |
| Citation: | Merdin-Uygur, E., Sarial-Abi, G. and Gürhan-Canlı, Z. (2023) 'Advertising Inauthentic Experiences Based on Attitude Functions', in Vignolles, A. and Waiguny, M.K. (eds.) Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative (Advances in Advertising Research Vol. XII). Wiesbaden, Germany: Springer Gabler, pp. 289 - 300. doi: 10.1007/978-3-658-40429-1_20. |
| Series/Report no.: | European Advertising Academy (EAA) |
| URI: | https://bura.brunel.ac.uk/handle/2438/26219 |
| DOI: | https://doi.org/10.1007/978-3-658-40429-1_20 |
| ISBN: | 978-3-658-40428-4 (hbk) 978-3-658-40429-1 (ebk) 978-3-658-40431-4 (pbk) |
| Other Identifiers: | ORCID iDs: Ezgi Merdin-Uygur https://orcid.org/0000-0002-4065-7336 XII |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 10 April 2024 | 381.23 kB | Adobe PDF | View/Open |
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