Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/28229
Title: | Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation |
Authors: | Mohiuddin Babu, M Liu, H Jayawardhena, C Dey, BL |
Keywords: | market orientation;employee orientation;customer-based performance |
Issue Date: | 13-May-2019 |
Publisher: | Routledge (Taylor & Francis Group) |
Citation: | Mohiuddin Babu, M. et al. (2019) 'Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientation', Journal of Marketing Management, 35 (7-8), pp. 662 - 692. doi: 10.1080/0267257X.2019.1585928. |
Abstract: | In this paper, we examine the influence of employee orientation (EO) on converting constituent dimensions of market orientation (MO) into customer-based performance (CBP) and consider the robustness of these relationships in the context of firm age and size. Based on a sample of 410 mid-to-senior-level managers working in UK service industries, we find that all three dimensions of MO positively influence CBP. While highlighting the utility of employing a multidimensional approach to evaluate the customer-based outcome of MO implementation we highlight the nuanced role of EO in strengthening the MO–performance relationship and emphasise the crucial role employees play in implementing different strategic orientations in a perceivable way to customers. |
URI: | https://bura.brunel.ac.uk/handle/2438/28229 |
DOI: | https://doi.org/10.1080/0267257X.2019.1585928 |
ISSN: | 0267-257X |
Other Identifiers: | ORCID iD: Bidit Lal Dey https://orcid.org/0000-0002-0019-2124 |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
FullText.pdf | Copyright © 2019 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 13 May 2019, available at: https://www.tandfonline.com/doi/full/10.1080/0267257X.2019.1585928 (see: https://authorservices.taylorandfrancis.com/research-impact/sharing-versions-of-journal-articles/). | 1.01 MB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License