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Title: | Green, keen, and somewhere in between: An employee environmental segmentation study |
Authors: | Wells, VK Ciocirlan, CE Manika, D Gregory-Smith, D |
Issue Date: | 16-Feb-2024 |
Publisher: | Elsevier |
Citation: | Wells, V.K. et al. (2024) 'Green, keen, and somewhere in between: An employee environmental segmentation study', Journal of Cleaner Production, 445, 141296, pp. 1 - 12. doi: 10.1016/j.jclepro.2024.141296. |
Abstract: | Past research analyzes employee engagement in pro-environmental behavior by assuming all employees are similar in their values, beliefs, and norms (VBN). We argue that a segmented approach is more effective in understanding workplace pro-environmental behaviors (PEBs) and seek to develop a typology of employees. Analyzing data from 702 office employees in the UK, this study yields a more finely grained segmentation of employee differences regarding environmental dimensions, personality traits, behaviors, and perceptions. Based on a cluster analysis methodology, this paper identifies three distinct employee segments: ‘Acorns,’ ‘Saplings,’ and ‘Trees.’ Theoretically, our findings suggest that the VBN theory should be expanded by integrating personality traits, and that organizational environmental policy makers should pay attention to the green subcultures that may form within clusters. Practically, our typology helps organizations design interventions to target different groups of employees with customized motivational strategies, communication tactics, and engagement approaches. |
Description: | Data availability: Data will be made available on request. |
URI: | https://bura.brunel.ac.uk/handle/2438/28441 |
DOI: | https://doi.org/10.1016/j.jclepro.2024.141296 |
ISSN: | 0959-6526 |
Other Identifiers: | ORCiD: Victoria K. Wells https://orcid.org/0000-0003-1253-7297 ORCiD:Cristina E. Ciocirlan https://orcid.org/0000-0002-8787-2201 ORCiD: Danae Manika https://orcid.org/0000-0002-6331-1979 ORCiD: Diana Gregory-Smith https://orcid.org/0000-0001-9828-0933 141296 |
Appears in Collections: | Brunel Business School Embargoed Research Papers |
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