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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/29467
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dc.contributor.authorDima, M-
dc.contributor.authorDaylamani-Zad, D-
dc.date.accessioned2024-07-31T15:40:43Z-
dc.date.available2024-07-31T15:40:43Z-
dc.date.issued2024-07-31-
dc.identifierORCiD: Mariza Dima https://orcid.org/0000-0001-9182-2912-
dc.identifierORCiD: Damon Daylamani-Zad https://orcid.org/0000-0001-7849-458X-
dc.identifierraeic11e01-
dc.identifier.citationDima, M. and Daylamani-Zad, D. (2024) 'Intelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiences', Revista de la Asociación Española de Investigación de la Comunicación, 11( Especial), raeic11e01, pp.1 - 23. doi: 10.24137/raeic.11.e.1.en_US
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/29467-
dc.description.abstractAmong the technologies that hold immense potential to revolutionize how we interact with information and digital content, Mixed Reality (MR) offers unique immersive experiences that seamlessly integrate virtual objects into the user's physical environment. This groundbreaking fusion of the physical and digital worlds has a complex development process which is a fertile ground for applications of Artificial Intelligence (AI). This article aims to provide a comprehensive overview of AI tools and their applications, in all stages of the development of MR experiences for the creative sector. It also discusses the challenges and opportunities of incorporating them in the development pipeline and offer some use guidelines as a compass to navigate this rapidly changing landscape.en_US
dc.description.sponsorshipArts and Humanities Research Council (UK, AH/W005530/1) and National Endowment For the Humanities (US, HND-284975-22)en_US
dc.format.extent1 - 23-
dc.format.mediumElectronic-
dc.publisherAsociación Española de Investigación de la Comunicaciónen_US
dc.rightsCopyright © 2024The Author(s). Moral copyright is unwaivable, inalienable and non-transferable. The authors retain the economic copyright under the Creative-Commons Attribution Share Alike 3.0 (CC BY-SA 3.0 ES) license of Spain (https://creativecommons.org/licenses/by-sa/4.0/deed.es).-
dc.rights.urihttps://creativecommons.org/licenses/by-sa/4.0/legalcode.es-
dc.subjectartificial intelligenceen_US
dc.subjectmixed realityen_US
dc.subjectdeep learningen_US
dc.subjecttoolsen_US
dc.subjectmachine learningen_US
dc.subjectcreativityen_US
dc.subjectdevelopment pipelineen_US
dc.subjectexperience designen_US
dc.titleIntelligent Immersion: The current landscape of AI tools in the Mixed Reality development pipeline for creative experiencesen_US
dc.typeArticleen_US
dc.date.dateAccepted2024-05-31-
dc.identifier.doihttps://doi.org/10.24137/raeic.11.e.1-
dc.relation.isPartOfRevista de la Asociación Española de Investigación de la Comunicación-
pubs.publication-statusPublished-
pubs.volume11-
dc.identifier.eissn2341-2690-
dc.rights.licensehttps://creativecommons.org/licenses/by-sa/4.0/deed.es-
dc.rights.holderAuthors-
Appears in Collections:Design
Dept of Arts and Humanities Research Papers
Brunel Design School Research Papers

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