Multiagent-System-Based Attention Mechanism for Predicting Product Popularity: Handling Positive–Negative Diffusion Over Social Networks

Abstract

This brief is concerned with the prediction problem of product popularity under a social network (SN) with positive-negative diffusion (PND). First, a PND model is proposed to enable the simulation of product diffusion, and three user states are defined. Second, an optimal and precise feature vector of every user is extracted through a multi-agent-system-based attention mechanism (MASAM) that is devised. The weight matrix shared in the mechanism of all agents is learned using a distributed learning algorithm provided in MASAM. Third, an MAS model for product diffusion on SN is established based on the feature representations from MASAM. Rules for agent interaction during PND diffusion are suggested, which accelerate the simulation of information spread in SN. Finally, comprehensive experiments are conducted to verify the effectiveness and efficiency of the proposed models and algorithms in prediction and to compare their performance with baseline methods. Furthermore, a case study is provided to illustrate the applicability and extendibility of the developed algorithm.