Barriers to Mainstream Adoption of Circular Packaging in Indonesia

Abstract

Achieving the mainstream adoption of circular packaging is essential for mitigating the environmental impacts of plastic waste. Its widespread adoption, however, remains hindered by significant user barriers. This study investigates the barriers to user adoption of upstream packaging solutions in Indonesia with the aim of reducing plastic packaging waste. Through a mixed-methods approach including case studies, expert workshops, and focus group discussions, nine key barriers were identified and analysed. These include inconvenience, resistance to changing habits and behaviours, higher costs and deposit schemes, contamination and hygiene concerns, wear and tear, functional and performance limitations, a lack of awareness about the environmental impacts, limited availability and variety, and a lack of trust. This research advances the literature by offering a detailed analysis of these barriers, categorising them into sociocultural, economic, contextual, and regulatory aspects. Additionally, barriers specific to Indonesia were identified such as a shift from being served to self-service refilling, some people not having smartphones, poor cellular signals in rural areas, a preference for plastic packaging due to its resale value, and a preference for cash payments due to limited access to credit or bank cards. The findings highlight the need for tailored, multidisciplinary strategies to overcome these barriers and promote the adoption of circular packaging solutions. This research provides valuable insights for researchers studying circular design, businesses seeking to innovate upstream packaging solutions, and policymakers aiming to develop regulations that support the adoption of circular packaging practices.