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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/31774Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Asaad, Y | - |
| dc.contributor.author | Yen, D | - |
| dc.contributor.author | Cohen, G | - |
| dc.date.accessioned | 2025-08-19T17:06:01Z | - |
| dc.date.available | 2025-08-19T17:06:01Z | - |
| dc.date.issued | 2025-08-17 | - |
| dc.identifier | ORCiD: Yousra Asaad https://orcid.org/0000-0003-1939-0566 | - |
| dc.identifier | ORCiD: Dorothy Yen https://orcid.org/0000-0003-1129-9653 | - |
| dc.identifier | ORCiD: Geraldine Cohen https://orcid.org/0000-0003-2371-2281 | - |
| dc.identifier.citation | Asaad, Y., Yen, D. and Cohen, G. (2025) 'Journal of Macromarketing Special Issue: Healthy Ageing in Marketing', Journal of Macromarketing, 0 (ahead of print), pp. 1 - 5. doi: 10.1177/02761467251366572. | en_US |
| dc.identifier.issn | 0276-1467 | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/31774 | - |
| dc.description | Editorial. | en_US |
| dc.description.abstract | In this introductory editorial, we briefly discuss the need for a deeper understanding and more meaningful engagement with older adults in marketing research, viewed through the lenses of identity, vulnerability, resilience, and meaning making. We then introduce the nine peer-reviewed articles that comprise this special issue and conclude by outlining directions for future research. | en_US |
| dc.description.sponsorship | The authors received no financial support for the research, authorship, and/or publication of this article. | en_US |
| dc.format.extent | 1 - 5 | - |
| dc.format.medium | Print-Electronic | - |
| dc.language.iso | en | en_US |
| dc.publisher | SAGE Publications | en_US |
| dc.rights | Creative Commons Attribution 4.0 International | - |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | - |
| dc.subject | healthy ageing | en_US |
| dc.subject | silver marketing | en_US |
| dc.subject | older consumers | en_US |
| dc.subject | wellbeing | en_US |
| dc.subject | macromarketing | en_US |
| dc.title | Journal of Macromarketing Special Issue: Healthy Ageing in Marketing | en_US |
| dc.type | Article | en_US |
| dc.date.dateAccepted | 2025-07-28 | - |
| dc.identifier.doi | https://doi.org/10.1177/02761467251366572 | - |
| dc.relation.isPartOf | Journal of Macromarketing | - |
| pubs.issue | 00 | - |
| pubs.publication-status | Published online | - |
| pubs.volume | 0 | - |
| dc.identifier.eissn | 1552-6534 | - |
| dc.rights.license | https://creativecommons.org/licenses/by/4.0/legalcode.en | - |
| dcterms.dateAccepted | 2025-07-28 | - |
| dc.rights.holder | The Author(s) | - |
| Appears in Collections: | Brunel Design School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Copyright © The Author(s) 2025. Rights and permissions: Creative Commons License (CC BY 4.0). This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). | 416.45 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
