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http://bura.brunel.ac.uk/handle/2438/31774| Title: | Journal of Macromarketing Special Issue: Healthy Ageing in Marketing |
| Authors: | Asaad, Y Yen, D Cohen, G |
| Keywords: | healthy ageing;silver marketing;older consumers;wellbeing;macromarketing |
| Issue Date: | 17-Aug-2025 |
| Publisher: | SAGE Publications |
| Citation: | Asaad, Y., Yen, D. and Cohen, G. (2025) 'Journal of Macromarketing Special Issue: Healthy Ageing in Marketing', Journal of Macromarketing, 0 (ahead of print), pp. 1 - 5. doi: 10.1177/02761467251366572. |
| Abstract: | In this introductory editorial, we briefly discuss the need for a deeper understanding and more meaningful engagement with older adults in marketing research, viewed through the lenses of identity, vulnerability, resilience, and meaning making. We then introduce the nine peer-reviewed articles that comprise this special issue and conclude by outlining directions for future research. |
| Description: | Editorial. |
| URI: | https://bura.brunel.ac.uk/handle/2438/31774 |
| DOI: | https://doi.org/10.1177/02761467251366572 |
| ISSN: | 0276-1467 |
| Other Identifiers: | ORCiD: Yousra Asaad https://orcid.org/0000-0003-1939-0566 ORCiD: Dorothy Yen https://orcid.org/0000-0003-1129-9653 ORCiD: Geraldine Cohen https://orcid.org/0000-0003-2371-2281 |
| Appears in Collections: | Brunel Design School Research Papers |
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|---|---|---|---|---|
| FullText.pdf | Copyright © The Author(s) 2025. Rights and permissions: Creative Commons License (CC BY 4.0). This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). | 416.45 kB | Adobe PDF | View/Open |
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